Victoria's Secret Pitch
I created a campaign pitch for Victoria’s Secret addressing their business problem: Consumer opinion of Victoria Secret has declined rapidly among your core customers and they are shopping for products at other online retailers resulting in a 7% sales loss in the last year. The pitch utilized multiple tactics including earned media and social forward tactics such as influencer marketing.
Netflix Final Campaign Creative
Topics in PR & Ad: Multimedia Content Creation
I executed the big idea of a Netflix creative brief and created 6 pieces of creative content along with a presentation documenting my creative process and outlining the creative theories and processes utilized to design my content. The content included: two FB posts, an IG post, and three OOH ads including one GIF.