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Multimedia Samples

 

Reebok Creative Brief

Topics in PR & Ad: Multimedia Content Creation

I executed four pieces of creative content using Illustrator and Photoshop in response to a brief for the client Hush Puppies. The content included: A GIF, a bus stop ad, IG post, and FB post.

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Victoria's Secret Pitch

Brand Leadership

I created a campaign pitch for Victoria’s Secret addressing their business problem: Consumer opinion of Victoria Secret has declined rapidly among your core customers and they are shopping for products at other online retailers resulting in a 7% sales loss in the last year. The pitch utilized multiple tactics including earned media and social forward tactics such as influencer marketing.

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Influencer Marketing Discussion

Public Relation Foundations

I, along with two classmates, lead a discussion teaching influencer marketing 101 to our class. We followed with a case study presentation and class discussion.

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Netflix Final Campaign Creative

Topics in PR & Ad: Multimedia Content Creation

I executed the big idea of a Netflix creative brief and created 6 pieces of creative content along with a presentation documenting my creative process and outlining the creative theories and processes utilized to design my content. The content included: two FB posts, an IG post, and three OOH ads including one GIF.

Hush Puppies Creative Brief

Topics in PR & Ad: Multimedia Content Creation

I executed four pieces of creative content using Illustrator and Photoshop in response to a brief for the client Hush Puppies. The content included: Two-page magazine ad, a bus stop ad, billboard ad, and FB post.

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