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EXPERTISE

I am experienced in a wide range of Public Relations, Branding and Advertising expertise. Below is a major overview of the top skills I can offer.

MEDIA RELATIONS & SOCIAL MEDIA

Creating media strategies, writing social media copy, creating press releases, writing pitches and other media materials such as media lists. Handling media outreach and community management. Developing media mailers. Media monitoring and issues monitoring.

PROJECT MANAGEMENT

Leveraging research skills to build budgets, manage costs, source project needs. Ensure projects run on time and fulfill client's needs and goals. Coordinate meetings, schedules and assignments. Manage client expectations and communicating to the teams.

RESEARCH

Utilizing data and leveraging research skills to inform brand strategy, client recommendations, media and influencer strategy to meet client goals. Informing sponsorship and award submissions.

INFLUENCER RELATIONS

Researching, vetting, recommending and developing influencer strategy. Managing influencer outreach, negotiation and execution of programs. Developing influencer mailers and sourcing the necessary products.

TRAINING AND CHANGE MANAGEMENT

Implementing and executing new training, processes and policies. Developing change strategies and processes to simplify organizational functions. Training new staff on programs such as media monitoring, presentation tools and social listening.

RESUME
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